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Custom bikes · Bulgaria

Built by feeling. Ridden flat out.

Custom bikes for dirt, street, enduro and downhill. Geometry fitted to your body and your riding, not to a catalogue. Frames and CNC components, hand-made in Bulgaria.

40+
bikes built
8
years in the workshop
5
disciplines

The credo

From Thought arises the Idea. The Idea gives birth to the Project. The Project, shaped by Reason, becomes Design. Through Design, Reality is built.
— @design_by_feeling

Why by feeling

Catalogue geometry is the average of a thousand bodies. Yours is not average. I build the bike around the way you ride: where you stand on the pedals, how early you pull up, how you land.

The numbers come after the feeling. First we ride and talk, then we measure, then I cut tubes.

02 How it works

From the body to the frame.

Man is the measure of all things. Leonardo knew it in 1490; on a bike you feel it on the first jump.

  1. 01

    The talk

    Where you ride, what you want to do and what annoys you about your current bike. No questionnaires; we talk like riders.

  2. 02

    Measures and geometry

    Height, arm span, inseam, where you stand on the pedals. Reach, stack and the angles come out of those, not the other way round.

  3. 03

    The build

    Frame, components and suspension setup chosen for your weight and how hard you ride. Every step comes to you in photos.

  4. 04

    Handover and setup

    We ride together and dial in the last details. The bike is finished when you stop thinking about it.

height

182cm

inseam

84cm

reach

455mm

The person behind the bikes

The person behind the bikes

Bike. Body. Rhythm.

I build bikes, I train and I play music loud. To me the three are the same thing: a sense of rhythm, balance and the moment everything clicks into place. "By feeling" is not a slogan, it is how every decision in the workshop gets made.

Read the story

What riders say

Three broken frames and nobody told me the problem was the geometry. Here they watched me ride first, then we talked about the bike. Now I land on both wheels and I don't think.
Иво · Dirt rider, Sofia · Sender
At 1.91 m every shop bike has been too small for me, I just didn't know it. Vitosha Line is the first one where I stand in the middle instead of over the front wheel. I won on it three weeks later.
Мартин · Enduro, Plovdiv · Vitosha Line
He didn't want to build me a "women's bike", he wanted to build my bike. You feel the difference on the first manual.
Деси · Street, Sofia · Nightshift

Often asked

Before you write.

How long does a custom build take?
Usually six to ten weeks from the first talk to handover. A frame made to measure is the slow part; if the frame exists and is only modified, three to four weeks is possible. I give you a realistic date before we start and tell you if anything changes it.
How much does it cost?
A full custom build starts at about €2,900 and depends mostly on the components. A frame alone starts at €1,400. Setup and fit sessions are €70–90. After we talk you get a concrete quote with every component on its own line, nothing hidden.
Is the frame built from scratch or modified?
Both. Steel hardtails for dirt and street I build from tubes, to a drawing for one specific person. For full-suspension bikes I start from a proven frame and change the geometry through size, angle-sets, fork, offset and linkage, because there the reliability of factory kinematics is worth more than uniqueness.
Can I use my own components?
Yes, if they are sound and fit the idea. I look at them, tell you honestly which would be the weak point, and you decide. Many builds start with a fork, wheels or brakes the customer already loves.
Do you work with riders outside Bulgaria?
Yes. Measures can be taken remotely with video instructions, and the bike travels in a box with instructions for fitting the bar and front wheel. For suspension setup we do a video call after the first rides.

Ready for a bike that is yours to the last millimetre?

Tell me how you ride. I answer personally, usually within two days.